Follow a famed hunter from the past’s footsteps through New Brunswick’s backcountry.
The fall is an extraordinary time of year to be in New Brunswick. In September and October, Atlantic salmon return to the storied rivers to spawn, big game animals are on the move, and bird hunters roam the upland and lowland coverts that are splashed with remarkable color. The white birch, alders, and maples turn brilliant shades of yellow, orange and red, and if we quiet our minds, autumn affords us an opportunity to see life the way an artist sees it every day.
I have travelled to the Mirimichi River Valley every year for a very long time. I’m not sure what originally prompted me to go. Maybe it was the shortness of my stateside woodcock seasons, maybe it was the loss of good, local habitat, or maybe it was to get my setters more work. Once thing is for sure, and that is once I started going to New Brunswick I’ve never stopped.
Logging is a main industry up here so an adequate supply of primary and secondary growth is always right around the corner. These are places where I can run my dogs for hours on end through an endless mix of alder runs, white birch and poplar stands, and old orchards fringed with Hawthorns, raspberries, and high-bush cranberries. Sometimes the ‘cock are mixed in with ruffed grouse, but for the most part I’ll find the timber-doodles in the dark, dampness of river bottoms and seeps. The grouse are in the uplands where they should be.
An aged smell accompanies the lowlands and it is caused by the moisture and the near eternity of decaying leaves. It’s a damp and musty smell that any veteran woodcock hunter recognizes immediately as home. The leaves and moisture create a fertile soil rich in the woodcock’s favorite meal of earthworms.
There is something entirely unusual about a bird with an upside-down brain that migrates best on a Full Moon and a WNW wind. One day the coverts are chock-a-block while other days they closely resemble Old Mother Hubbard’s cupboard. When I go through them and find no birds I look for their calling cards. Sometimes there are bore holes in soft terrain which show where they extracted a number of meaty earthworms while other times they leave behind traces of pre-flight excrement that woodcock hunter’s call chalk. If a flight of birds dropped in over night and the pointing and shooting is fast and furious I smile. But I also smile when I come out of a covert and bore witness only to sign. In those instances I tell my dogs that we’ll find birds in the next few coverts. I haven’t lied to them yet.
I stay in an old log cabin that was assembled from logs cut just a few miles away. Over the years the wood has dried in the summer sun, and the winter snow and spring rains have caused the foundation to settle quite a bit. Most of the angles aren’t as true as they used to be, and there is a porch that overlooks the river. A stack of firewood for the wood stove is in the living room and it’ll take off the morning and evening chill in no time. The cabin is owned by Debbie and Dale Norton and is a part of their Upper Oxbow camp. Debbie is from a lineage of guides five-generations long. It’s absolutely perfect.
Sometimes Cabe Loring, my Spartanburg friend, comes up for a change of pace from all of the dove and quail he chases in South Carolina. We’ll hunt with an outstanding New Brunswick guide named Brett Silliker. Brett has birds and salmon in his blood from a number of generations, and he is a passionate Brittney man. We bomb around in his Suburban and rumble down dirt logging roads, we roll past old pines, and tuck into out-of-sight spaces in the coverts, just like our favorite birds do.
A while back I learned that other New Englanders headed to New Brunswick long before I did. In fact, a Providence, Rhode Island hunter named Edmund Davis began heading to New Brunswick in the fall during the Edwardian Period. Most hunters were reveling in Teddy Roosevelt’s big game exploits, but Davis was different; he headed to Canada to bird hunt. Because he was notoriously well-heeled he rode the expanding railroad circuit that connected places like Manhattan, New Haven, Providence, and Boston with Fredericton, St. John, and Moncton. He spent every fall hunting birds and even died in camp: a single gunshot wound to the back of his head inflicted by his own shotgun in his cabin living room. Ruled a hunting accident by authorities. Go figure, there’s obviously more to the story than hunting.
Hunting woodcock has always had a cult-like following, and Davis went so far as to write a book about it. Published in 1908, Woodcock Shooting chronicled his annual Fall excursions to hunt ‘cock. If I could find an original I’d expect to pay the same amount as a 20-gauge Parker VHE in good condition. Is it worth it? Heck yeah.
Pictures show him emerging from coverts wearing high-laced boots and breeches, and a tweed jacket. He is said to have been the first man to hunt woodcock in New Brunswick with an English setter which made him far more deadly than dogless hunters. He favored a light shotgun, preferably weighing in at about six pounds. After a few years of learning, Davis switched to a 20-bore while a gunning companion favored the 28. They were well ahead of their time in a lot of ways. Imagine that; using a setter to hunt birds. What will they think of next?
The more things change the more they stay the same, and while I may think I am unique in my hunting approach I am not. Like many woodcock hunters I follow in the shadows of Edmund Davis. I tighten the laces of my knee-high L.L. Bean boots that are ideal for walking through mucky river bottoms and feeder streams. In the early season I’ll shoot a 20-bore and when the leaves fall I’ll switch to a 28. I have three English setters and my Parkers weigh in a bit more than 6 pounds. The difference is that instead of a train I’ll load up my perfectly broken-in 4Runner with 204,000 miles on it. I may have fewer zeros following the commas in my bank account, but I feel just as rich in my New Brunswick experience.
I wonder if Debbie Norton or Brett Silliker’s great-grandparents might have taken Edmund Davis for a turn in the woods? I’ll have to ask them when I go next year. It’ll just be a matter of time and I’m already counting down the days.
This article originally appeared in the Premier Collector’s Edition of Covey Rise magazine in the Fall of 2012.
Among saltwater anglers you’ll never hear a peep about Rhode Island’s diminutive size.
The smaller, the better, they say, and anglers in Little Rhody are used to outstanding and diverse fishing opportunities without driving from pillar to post.
South County is one of the prettiest parts of the Ocean State, but you won’t find it on a map. It’s a colloquial reference that has been argued about for more than a century. The official name of the southwestern part of Rhode Island is Washington County, and it includes the towns of Charlestown, Exeter, Hopkinton, Narragansett, North Kingstown, Richmond, South Kingstown, Westerly, and West Greenwich. In general terms, it stretches from the Connecticut border east to Greenwich Bay.
If you drive along U.S. Highway 1, South County spans only 27 miles from Westerly to East Greenwich. Condensed into this short area are reefs, river estuaries, beaches, salt ponds, rock gardens, and rocks and ledges. As if that terrain weren’t enough, anglers can consistently catch five species of fish from shore. Striped bass, bluefish, bonito, false albacore, and squeteague are common targets, and shad, skipjack, mahimahi, and school tuna come close enough inshore that boat anglers can rejoice. Deep Hole in Matunuck is typically the first area to host striped bass in the spring, and the South County beaches are where the final migrating fish are caught. South County is tough to beat.
One of the best parts of fishing South County is that the fishing is equally good by boots, by kayak, and by boat. Because of the open ocean exposure the water is very clear and clean, save for the occasional offshore weeds blown in after a storm. Be sure to wear a pair of cleated soles or boots, such as Korkers, if you fish the rocks; if you fish the salt ponds, be sure to account for the tide variations as the tide comes in quickly on the beach but takes a while to fill up the ponds. The same holds true on the ebb.
On the west side of the state, in Westerly, are Napatree Point and Watch Hill. Napatree Point is a peninsula that is connected to Watch Hill and the mainland by Napatree Beach. Just north of the point are Little Narragansett Bay and the Pawcatuck River. In this tiny little area is a highly concentrated amount of very different water—an estuary system, a bay, a beach, and a point—all of which rolls around to a rock garden. The area is productive all year long for a broad variety of fish. In the spring striped bass chase the herring, alewives, and silversides that move into the bay and then into the river. When squid move onto the Watch Hill Reef, the bass push out and the entire area fills up with bluefish. In the summer and early fall, bonito and false albacore run all around the area. Anglers commonly hook all four species in one day. Napatree Point is close to Connecticut waters, so if you fish from a boat, be sure to comply with Connecticut rules and regulations for all fish caught.
Around the corner is Watch Hill, arguably one of Rhode Island’s most recognized fishing locations. Watch Hill is about as pretty a place to fish as exists on the Eastern Seaboard. Wading anglers follow the path off Bluff Avenue and find a mix of beach, rocks, and ledges. Water moves very quickly here, and there is so much structure for bass to run down bait that when the fish are in you never know if you’re going to hook a 15-inch fish or a 15-pounder. The rocks are slippery and Korkers are a must, but Watch Hill is worth the effort.
The Watch Hill Reef has a tremendous amount of texture, derived from depth changes, rocks, and reefs. When the squid are in and the tide is running, striped bass and bluefish are seemingly everywhere at once. They are low in the water column, on the surface, and in all points in between. Boaters get above the tide line and stem the tide, with the best presentations resembling an up-and-across trout cast with an up-current series of mends. Hold on to your rod grip, because when your fly swings down below your boat and a fish hits you’ll have the current working against you. Many anglers like extra-fast-sinking lines for this area, and use very stout tippets—30- or 40-pound-text—so they can land more bass in the rugged hydraulics. Later in the season, bonito and albies show up to feast on glass minnows that drop out of the Pawcatuck River, and on silversides, bay anchovies, and other juvenile baitfish. The reef is a good place to catch multiple species of fish in one day.
If you like beaches, salts ponds, and break walls, you can enjoy fishing three popular haunts between Watch Hill and point Judith. Running from west to east, Weekapaug, Quonochontaug, and Ninigret each offer such features and get the most attention from fly fishers. The beauty of these three venues is that you can fish them from shore, from a kayak, or from a boat. They are productive from the early season when the first bass of the year arrive, through the summer bluefish and shad blitzes, on to the bonito and albacore mayhem, and finishing with the final fall striper run. Early- and late-season fishing is excellent during the day, and midseason night fishing is ideal. The spring full moons are a great time to fish in Ninigret Pond because of the outstanding cinder worm hatch. And if you’d like to run the beach in a 4X4, you can. At the east end of East Beach Road is 3-mile-long East Beach.
The outer beach is open from April 15 through October 31, from 7am until 11pm. Over-sand permits cost $50 for residents and $100 for non-residents, and can be obtained din person at Burlingame State Park or through the state park website, www.riparks.com/eastbeach.htm.
The ponds are virtual baitfish factories, which is what primes the beaches and the break walls at their mouths. In these ponds are nearly every type of bait imaginable, from early-season herring and alewives to silversides, sand eels, shrimp, cinder worms, bay anchovies, eels, mullet, and crabs.
On the east side of the breachway, off Charlestown Beach Rod in Charlestown, is a beach that is owned by the town and open to the public. In the early and late season you can park fro free, but during the day in the rest of the season you have to pay. Fly casting this beach can be tricky because it attracts so many families for summer fun on the sand, but the night fishing can be good. There is an easterly current swing as the tide drops, and you’ll find bonito and albies running along the drop-off. Around the stand of 5 Cottages is an ocean hole and a rocky point that is a productive area to prospect.
While most people know of Point Judith as the spot to catch the Block Island ferry, it’s a working harbor that has some great fishing. In-season boat traffic can be heavy, largely because of the public ramp that is located off the Galilee Escape Road. Kayaks are good for early- and late-season fishing, but leave ‘em home when the boats are running. Point Judith Pond is big and runs far upriver. Aside from the main channel, the ponds are soft and shallow. With so much bait around there is usually some species of fish to catch.
There are four walls in front of the pond that get a lot of attention: the West Wall, the Short Wall, the Center Wall, and the East Wall. The West Wall is well known for early striped bass, and for being a great place to catch bonito and albies from shore. A tremendous current line runs close to the West Wall, and the bottom drops off very quickly, creating a hard edge perfect for pelagic species, particularly with copious amounts of bait dropping out of the harbor. It’s an easy jetty to walk out on, and there is ample room for anglers using any and all methods.
Be advised, though, that the West Wall has a lot of obstructions, including numerous lobster pots and lines, and commercial fish traps (false albacore are used commercially for pet food and fertilizer). Hooking a fish isn’t necessarily the hard part, but landing it with all of the buoys, lines, and cages is challenging. Increase tippet size so you can lean on the fish during that first run and steer your catch away from all the obstructions.
The Short Wall is adjacent to Sand Hill Cove. In the spring and fall enormous numbers of mullet, silversides, sand eels, bay anchovies, and peanut bunker fill the area. To the east are Seaweed Beach and some rocky areas, ideal for bait. The rocks create a perfect place for spring and fall bass and summer and fall bluefish. Floating and intermediate lines are best.
The Center Wall is nearly a perfect barrier. All species of fish filter in and out between the walls, and when the bait is in it attracts all kinds of predators. One year, while looking for bass, bonito, and bluefish, I caught none. But I had a heyday with shad to about 4 pounds.
Finally, the East Wall fishes best early or late in the season. Some of the first bluefish arrive here in the late spring and early summer and it’s a quiet spot for night fishing. Of particular note is the fall fishing, as the area between Point Judith and the East Wall is the southern corner for fish heading from Rhode Island to points south. The wall runs on a southwest line from shore, so odds are you’ll get seas and wind in your face. Look for bonito and false albacore.
If you like rocky points, offshore bars, big boulders, and a sweeping current, head to the Point Judith Lighthouse. This is the point where South County makes a turn to the north, resulting in a complex mix of current. Exposure is significant, and all winds except those from the northwest affect the seas. That chaos makes for really good fishing, and when the bait is in you’ll see some of the biggest fish of the year come off this point. Watch the rocks—they’re slippery when wet.
Just north of the point Judith Lighthouse are a few miles of rocks and ledges that define classic striper water, with an access point at Bass Rock Road. The boulders and ledge just offshore and the erratic coastline offer plenty of holding water and areas for stripers to pin baitfish. The best places are those that offer moving water. Any break in the terrain is an opportunity for a bass. With the exception of the weeds associated with summer or following a storm, the water clarity is good. That means you can see fish swimming past or coming up to your fly. (One time while I was sharpening a hook point, I watched a tremendous bass approach and grab the tail of a small bass that my friend was fighting.) A stripping basket is really helpful to keep your line organized, and you’ll need to routinely check your tippets and hook points to make sure they’re in good working order. In June you may find stripers right up in the rocks trying to root out the lobsters that have shed their exoskeletons.
In the fall, albies run the current seams. They’re easiest to reach by boat, but shore anglers occasionally hook up. They move in against the current, usually on the dropping tide, and you’ll notice them because of the water they kick up and displace.
Once you’ve gotten an adrenaline rush from fishing the rocks and need a little quiet time, head north to the Narrow River, aka the Pettaquamscutt. Spring draws an excellent run of herring and alewives looking to get into the freshwater pond at the upstream end.
In addition to striped bass, shad, squeteague, and bluefish cruise the river. Albies show up in the fall, particularly where the river meets Narragansett Beach. At the mouth you can expect substantial turbulence on a dropping tide and wind from the south. All of that turbulence is good because it concentrates the silversides, sand eels, bay anchovies, crabs, and worms-and in turn the game fish that eat them.
You’ll see lots of folks from many different regions fishing in South County. Charles George, owner of The Bedford Sportsman, in Bedford, New York, just outside Manhattan, is a South County regular. “Being a stone’s throw from the city, I have a pick between urban New York Harbor, Long Island, New Jersey, or the Connecticut coast,” he explains. “Whenever I have the opportunity I head to South County, Rhode Island, because it’s not only a beautiful place to fish but there are so many different conditions and a lot of different fish to catch. In my opinion it’s a hard place to beat.”
South County is a good place to eat fish and seafood, but there are two local favorites you should try. The first is Rhode Island clear chowder. Many Yankees argue that this is the true chowder, made from salt pork, onions, potatoes, ground clams, and clam juice only; unlike traditional New England clam chowder, it has no cream or butter, and unlike Manhattan clam chowder, it has no tomato sauce. The second is a stack of cornmeal johnnycakes for breakfast. You will enjoy their crispness with a cup of coffee after a long night of fishing for big striped bass.
Abrames’s Razzle Dazzle (Originated by Kenney Abrames)
Hook: Eagle Claw 254 NA 1X short, size 5/0-2/0
Thread: WhiteDanville 3/0
Tail: 2 strands of blue Mylar, 1 olive saddle hackle, 2 strands of light-green Mylar, 1 long white saddle hackle, 1 long silver-doctor-blue saddle hackle, 2 strands of red Mylar, 1 yellow saddle hackle, 2 strands of gold Mylar, 3 long white saddle hackles, and white bucktail, respectively
Body: Silver Mylar piping
Throat: Long white bucktail on the bottom and on both sides
Wing: Silver doctor blue saddle hackle tied flat over an olive saddle hackle
Topping: 7 to 14 strands of peacock herl, just beyond the wing
Several years ago a fall hurricane dumped six inches of water in my basement. After ripping off a sequence of expletives that would rival those spoken by a stevedore, I attempted to save more than four decades worth of materials threatened by the rising indoor tide.
In one box I found the last catalog produced by the H.L. Leonard Rod Company (Johnson Wax owned them at the time), and there was also a receipt for a Hardy Featherweight that I bought after a summer of bailing hay (retail price $88.00). I found an early Thomas & Thomas catalog along with a lost pack of moose mane that cost 90 cents. Included, too, were very early issues of a new magazine called Fly Fisherman as well as the first copy of a magazine called Rod and Reel that was later renamed Fly Rod & Reel. There were a number of versions of Fly Tyer magazine from when they moved the magazine from a typed newsletter format to a glossy publication. And tucked within the early Gray’s Sporting Journals were vintage tackle newsletters offering Seamasters and Fin nor Wedding Cakes for $250. The magazines and catalogs made me smile as I remembered my early fly fishing days, and also lament the fact that they were longer ago than I cared to remember.
At the bottom of the box was a copy of The American Sportsman. Depending on one’s mood, the three-ringed red, white and blue O in the word “sportsman” may have resembled a perfectly aligned peep sight or a Patriotic Vietnam-era Bull’s Eye, take your pick. I remembered watching episodes of that show on a black and white television with tubes that required several minutes to warm up so as to properly display the picture. Sometimes I would head across the street to my friend’s house to watch the show because theirs was a family of sportsmen and they had a color TV.
The American Sportsman was the most interesting to me because it was a hardback magazine. It was published by The Ridge Press, Inc. and the American Broadcasting Company Merchandising, Inc. division to accompany the Curt Gowdy-hosted television show of the same name. The American Sportsman was wonderful to hold and to read, and its production quality meant it was not disposable; like a book its quality would stand the test of time.
Our generation bears witness to the newcomer that is vastly different from traditional print media. Joining fly fishing books and magazines is a brave new world of digitally published blogs and ezines. In the past few years, many businesses have retooled their sales and marketing expenditures by reducing print advertising. In many circles, print is perceived as costly with no ROI while digital has gained favor because of its perception as “free.” In January, 2012, Business Insider reported that CEO Robert McDonald of powerhouse Procter & Gamble laid off 1600 marketing personnel and staff after finding out that Facebook and Google were either free or relatively free. There is a tremendous cost savings to the $10 billion annual ad budget, but are customers turning to social media for information on Old Spice or Tide laundry detergent? Mark Twain once said “common sense ain’t that common,” and with marketing budget-cuts occurring in such an expedient fashion, I beg the question: has digital replaced print in the fly fishing and sporting sectors?
With the increasing crop of fly fishing and sporting ezines, blogs, and social media threads it would seem so. The similarities are that print and digital are both for-profit business models that respond to a particular customer base. Historically, and as evidenced by the print Big Three sporting magazines (Field & Stream, Outdoor Life and Sports Afield), sportsmen were sportsmen. The lion’s share of the angling demographic favored conventional tackle and then gravitated towards spin tackle. FIy fishing was perceived as an elitist sport until Shakespeare’s Wonderrod, Pfleuger’s Medalist series, andCortland’s 333 reduced the financial entry point. Fishermen also were highly likely to be hunters and their diverse fishing methods were mirrored in their pursuit of big game, upland birds, and waterfowl. Fly fishing coverage was a small percentage of total editorial but that was destined to change.
The first customer change occurred somewhere between the Summer of Love and Watergate, and it came with a quest for more and specific information. In certain sporting sectors there was a customer base that began to focus on specific sporting disciplines. The all-purposes sportsman gave way to narrowly aligned user groups who thirsted for greater coverage and more information about their favorite activities. The pattern is reflected across many sporting categories. With regards to fly fishing, Don Zahner lead the pack with the l969 launch of the niche publication he called Fly Fisherman. A number of start-up niche publications sprouted through the mid 1970’s and established a velocity of new magazines that continued to launch throughout the next few decades. Each new magazine had a particular focus, with some keying in on sporting art and literature, others with destination and how-to’s, and still others with techniques and products. Fly Fisherman, Fly Rod & Reel, and American Angler focused on all facets of fly fishing, while Wild Salmon and Steelhead or Warmwater Fly Fishing addressed a specific species or two. Saltwater Fly Fishing and later Fly Fishing in Saltwaters addressed an environment while others, like Eastern Fly Fishing, Northwest Fly Fishing and Southwest Fly Fishing provided a regional approach.
Fly fishing market retraction and the struggling domestic and world economies have caused many magazines to lose subscribers and advertisers. A number of publications have not survived. A new hurdle for print magazines to overcome comes back around to the emergence of digital publishing and social media. When I finished bailing water in my basement and returned to my office I was likely to find one of the newest fly fishing publications ready for my perusal.
So while the world continues to turn toward digital technology for their information, I wonder if sportsmen in general and fly fishermen in specific prefer print or digital as the way they’d like to receive their information. Digital publishing and social media have emerged as mainstays in our everyday world. But does that trend hold true for sporting activities in general and specifically fly fishing?
To answer that question I turned to publishers and editors who represent more than a century of experience. It goes without saying that each began their careers in print, but every one has significant experience in print and in digital and are able to provide an unbiased opinion on the values and limitations of each.
I first spoke with Ed Gray, the founder of Gray’s Sporting Journal. In recognition of the changing audience which led to ABC shuttering The American Sportsman in 1974, Gray launched a perfect-bound magazine of no less than 96 pages that was printed on 50-pound stock, and featured a 70/30 editorial-to-advertising ratio. His preliminary issue was launched on Halloween Night 1975, and nearly four decades later Gray’s Sporting Journal (now owned by Morris Communications) is thriving. Why? Gray focused on a special interest audience.
As businesses grow and expand, niche models increase,” said Gray. “A very specific audience of sportsmen exists and they favor print. Many will read digital, but the primary customer base who spends money on products and trips read print. The last century showed us a similar pattern in live theater, film and then television. As film and television emerged as new markets, live theater suffered a slight retraction. In our time, small movies have been replaced by those with tremendously large budgets. That said, live theater is still vibrant, and in many instances, actors are not considered “real actors” unless they have been on Broadway. It is a quality versus quantity issue, and customer buy quality magazines. Talented writers and photographers combined with quality print magazines properly address the sporting customer demographic. It might not hit the youthful sector, but it addresses the largest percentage of the total market, and that is what is important.”
Jim Butler, the former editor of Fly Rod & Reel, began working on Down East Enterprise’s fly fishing magazine in 1986, seven years after it was founded. “Historically, there was a tremendous spike in the sporting customer base after World War II,” he said. “Magazines expanded to cater to the growing niche-consumer demand, with Fly Fisherman being one of the front-runners to offer expanded fly fishing coverage. Fly Tyer came aboard in the 1970’s and regional magazines in the 1980’s through the 1990’s.”
“With all of the technological enhancements, digital has become more popular. An online magazine with a staff of one or tow and desktop publishing can produce a magazine that will service one niche of the niche market. To stay in business during this difficult climate, publishers need to study changes in how readers want to receive information as well as what type of information they want to receive. Fly rod 7 Reel has print and soon-to-be-launched digital platforms (and our sister publication, Shooting Sportsman, already boasts a digital-only pub called Sporting Shot). When we monitor successes and failures we find many clear examples of what works. Pure information like knot tying and the latest fishing conditions are great for the digital market. Videos explain knot-tying far better than print, and fishing reports reach more anglers more quickly on the web. But if a customer is looking to experience the sporting lifestyle then they are likely to find that level of quality in a magazine they can hold as opposed to view on a screen.”
Digital publishing guru Marshall Cutchin from MidCurrent doesn’t attach any perceived magazine subscription declines to digital. “Many magazines started to decline before Google appeared on the scene,” said Cutchin. “From an expense-side, magazines have always been big-budget projects that are content, subscription and advertising models. While I’ve seen consumers moving away from magazines that supply mass-market information they continue to find room for those that provide content for specialty subjects. Still, the challenges of the future for print are well known and scary. For digital? Their successes are becoming more apparent. Digital has the chance to embrace change in a way that print never did because it doesn’t rely on expensive production and distribution models.
“With digital comes an appealing low-entry cost which partly explains the dramatic increase in digital sporting publications. And with that low-entry cost comes a second issue, which is the vetting process. In the 1990s, bulletin boards were a tremendous vehicle for disseminating information, though much of it was suspect. Blogging software enabled publishers to produce and distribute content very inexpensively and it changed everything. But it also didn’t guarantee quality. The Internet has proven that the loudest people are often the least knowledgeable.”
Cutchin doesn’t think a shift to digital means the death of magazines, and he doesn’t think the “flipbook” concept answers an important need. “In some ways, a medium that allows anyone to assemble content works against information quality. Print gets more expensive all the time, so smart publishers are focusing on what print does best, which in my opinion is delivering a tactile experience—high-resolution photography and art on nice thick paper, for example. The look and feel of a magazine is distinct, and ‘flipbooks’ can’t replicate that electronically. On the other hand, subscription-based magazines can’t achieve the audience reach they once had, both because of competing channels and because consumer behavior is changing at an accelerating pace. Digital is learning to survive without print, I think, but print can’t survive without digital.”
John Frazier, editor of the niche of a niche Fly Fishing in Salt Waters represents an interesting twist. Before converting to digital, Frazier got his start in print. “Digital is a highly profitable endeavor, and the advertising revenues versus the cost centers are favorable to the publisher. Digital isn’t a fad, it’s here to stay.
“That said, the most important question is not what will the P&L look like or what will the accounting department say. The question is how do your readers want their content delivered? Web is great as it was intended, and that is to provide short, quick hits. But print has more longevity and quality attached to it. Fly fishing consumers favor quality over quantity, and while the younger market enjoys the social component delivered relatively immediately in a conversational tone, print is the dominant business driver.
“No one has cracked the digital code yet, so it’s wise to offer both versions to customers and to let them decide. But now that I’m involved in print magazine I’m in it to stay. And so are my readers.”
Kirk Deeter has an interesting 360-view of the fly fishing industry. Like Jim Butler before him, Deeter edits both a consumer trade magazine (TROUT and Angling Trade, respectively). Deeter also is a book author, a Field & Stream editor-at-large, a blogger for Field & Stream (“FlyTalk”) and for the RBFF’s Take Me Fishing program.
“The question of print versus digital reminds me of film,” he said. “I’ll watch some movies on an iPad, and others on a television. But them there are just some that I have to see on the big screen. And so it goes with digital and print applications.
“Simply put, good content sells. With that question answered, the real issue is what vehicle best matches the words and images? It’s a match-the-hatch of content, and the content is dictated by your audience. To simply take content that is best suited for a print publication and offer it in digital form doesn’t solve the issue.
“I think of blogs and social media like open-mic night. The quality of blogs and posts range from excellent to beyond the pale of acceptable. To think that a customer who spends $5,000 on a 5-night/4-day fishing trip or $750 on a fly rod is posting on Facebook or reading flipbooks is not likely. He’s probably working hard to be able to afford a quality trip or quality tackle. That demographic is likely to favor print. Products that appeal to a younger audience or are price-point driven may do well with digital. But each group must know their audience. TROUT magazine, for instance, consists of a 50+year old demographic. To shift from print to digital for a cost savings would be great for the P&L, but disastrous to all other facets. So by adding a digital application, I can disseminate information to a younger audience so as to increase their participation in Trout Unlimited while maintaining my core constituency. Again, it’s match-the-hatch for your customers.”
Ross Purnell, the editor of Fly Fisherman, the largest circulation fly-fishing print magazine for 40 years, actually began his publishing career in the digital world. Purnell was the first employee of the revolutionary website, The Virtual Flyshop (1996). Fly Fisherman magazine acquired The Virtual Flyshop in a strategic move designed to capitalize on the digital platform and to offer readers and advertisers a state-of-the-art publishing arm that was additional to the industry-leading print publication. Purnell joined the editorial staff of the print magazine in 2001.
“The reality is that nobody has to choose. Almost everybody I know takes advantage of both. You prefer digital if you need a fly recipe quick—you Google it. If you want to banter with fellow fly fishers on bulletin boards you know where to find it. Up-to-date industry news? The Internet wins. But sometimes you want to sit in a big easy chair and read a good magazine with quality editorial you can depend on. Some people keep their stack of magazines in the bathroom. Or they pick up a magazine before they get on a plane. There will always be a place for print magazines.
“We don’t expect consumers to have to choose. Fly Fisherman began publishing a website back in 1996, we’ve got the best fly-tying app in the iTunes store, we’re developing relationships with our readers through social media, and we’re working on the iPad version of Fly Fisherman right now. We listen to consumers and plan to provide the best fly fishing information however they choose to consume it. And right now, they want it all.
“Print publications have many advantages that ensure their longevity. I think the backbone of any good printed magazine is credibility. Readers trust what they read in Fly Fisherman because the information comes from a very select list of experts, the information has been vetted, and you don’t have to wad through millions of pages of garbage to find what you’re looking for. Trust is a big issue when you’re asking people to take out their wallet and buy something. According to a 2011 Southwick and Associates study, print advertising is still number one in terms of influencing purchasing decisions and that’s something smart advertisers are already aware of. Our readers paid money for the magazine which identifies them as not just serious fly fishers, but as serious consumers. And the way you consume a printed magazine—from front to back with no goal other than absorbing each page—assures advertisers that the ad has much great value. It’s being carefully read by the right people. It’s not just flashing by on a computer screen.”
Sporting businesses in general and fly fishing businesses in specific do well to include a balanced marketing approach, loaded mostly for print and secondarily for digital. Oh, yeah, back to the basement. As I finished bailing water and set about to packing up my box I found several floppy discs from an old Mac 128, and it made me think. I sure wish I had printed the contents of those discs back in, how shall I say, 1984.
Everyone loved Nottman’s house, and it is one that I will remember forever.
His house was traditionally tasteful but classically understated so that it wouldn’t raise an eyebrow. The appointments and accouterments were comfortable instead of lavish, and the setting on the river estuary near the ocean was wild and natural. It stood several miles from the quaint downtown and was civilized, to boot. The house was big, maybe close to l0,000 square feet, but no one cared in the least about the size.
Nottman was a sportsman, and the modest 1200 square-foot cottage across the Belgian block driveway from his house was his castle. The single-floor dwelling had weather-beaten cedar shakes and a hunter green tin roof. In the carport garage sat a fully restored 1981 Jeep Scrambler. A five-station sporting clays course lay off the path that connected the cottage to its deep water dock. Here, Nottman had a choice between a 23-foot Sea Craft, a slew of kayaks and a cat boat for gunk-holing around. The boats blocked the duck blind, but when the birds arrived in the late fall the hulls would be put up on blocks. The main house may have been his wife’s, but the cottage and the grounds were most certainly his.
While everyone was in awe of the exterior and the grounds, it was hard to separate that from the cottage’s exquisite interior. A mahogany gun cabinet stood in a corner next to the fly-tying table, and both of those areas were next to the rod racks. There were dozens of fly rods, fall-run surf rods, offshore standup rods, and some thick, trolling meat sticks. Leather couches and chairs stood en garde in front of a big-screen television which was next to the bar. A wood-burning fireplace took the chill off the air that inevitably leaked through the leaded-glass windows.
The writer John Ed Pearce once said, “Home is a place you grow up wanting to leave and grow old wanting to get back to.” When they’re young, sportsmen want to travel the world and see all that their sport has to offer. After a while they miss home, that simple place of being surrounded by favorite gear and like-minded souls.
Nottman created his own oasis, and if you’re industrious, you can, too. And while you’re looking for that perfect place, consider that some may already exist. Some version of a sporting community or fractional opportunity may be just the ticket. Walking out your front door to go fishing, riding, or shooting is what it’s all about, isn’t it?
South Carolina Sporting Life at Brays Island Plantation
The Brays Island homeowners are living what would seem to be a bygone reality–the pastoral pleasures of a leisure class of Southern plantation owners. The 5,500-acre private residential community features 3,500 acres set aside as a nature and hunting preserve. Remarkably, the land is virtually unchanged from its earlier days when Brays Island functioned as a working plantation.
Whenever they like, the 325 co-owners of Brays Island Plantation can walk from their front porches into a private sporting playground to hunt and fish, ride horses, paddle kayaks, play golf and swing through a round of sporting clays. A spirited match of tennis or a workout in the fitness center is set in the quiet scenery of oak trees and camellia gardens, early 1900s farm buildings of whitewashed brick, bluff-edged river views, and native woodlands of pine and palmetto. When you’re refreshed, stop by the elegant owner’s Inn for lunch.
The mix of natural beauty and diversity of activities creates Brays rare and strong appeal. Situated in the South Carolina Lowcountry between Charleston and Savannah, this combination of amenities and location makes Brays Island Plantation more than a gated sporting community. Brays is a haven for those who appreciate both nature and a host of outdoor sporting pursuits. In fact, it’s a way of life (www.QuailAtBrays.com, 866-320-1201).
Tropical Paradise at the East End of Grand Bahama: Deep Water Cay
Island life in the Tropics revolves around the tides, and at Deep Water Cay it has never been better. Since 1958, Deep Water Cay has played host to some of the most famous names in angling history. A multimillion dollar renovation has poised the Granddaddy of Bonefish Clubs for a bright and vibrant future.
The 2.1-square-mile land is home to a mixed-use club where homeowners, club members, and visiting anglers become reacquainted with life’s simplicity. Activities range from sight casting to bonefish and permit on 250-square miles of flats; offshore fishing for wahoo, tuna, and mahi-mahi; and reef fishing for a wide variety of species. Scuba dive the blue holes, hookah dive or snorkel the reefs. Spend the afternoon paddling the turquoise water in a kayak, or come about in one of the club Hobie Cats.
Once on the island, everything is a walk or a golf cart ride away. The executive chef prepares a variety of day-boat seafood in the breezy ambiance of the Member’s Lodge. The Welcome Center the epicenter of activities, perched next to the marina, the Tiki Bar, and the floating docks. Play a match of doubles tennis or a workout in the Fitness Center. An afternoon perched in a teak steamer chair by the Infinity Pool or on the private beach is a great idea, too. An outdoor massage while you listen only to the waves lapping against the shore is a terrific way to end the day.
There are a limited number of lots where homeowners can build cottages to suit as well as turn-key properties. Members and guests select from two- and four-bedroom houses, complete with all the amenities of home. Seven cottages are available for smaller groups, and all buildings are waterfront and offer spectacular sunrise and majestic sunset views.
Deep Water Cay is 100 miles east of West Palm Beach (www.deepwatercay.com, info@deepwatercay.com, 888-420-6202).
Belt, Montana’s The Ranches at Belt Creek
The Ranches at Belt Creek is an 800-acre residential ranch community that is the vision of Mark E. Hawn and his son, developer Mark Christopher Hawn. Ranch lots are available for purchase, and 200 acres are maintained for outdoor recreation by members, their families, and guests.
A full-time ranch manager and club concierge oversee all facets of the club. The heart of The Ranches at Belt Creek is the Sportsmen’s Club. Members, their families, and guests choose between various activities. Fly fishing, horseback riding, kayaking, big-game and bird hunting, sporting clays, golf, ATV excursions, and a range of winter activities.
What makes The Ranches at Belt Creek appealing for many is the complete freedom that the club offers. Fly fishing equipment, shotguns, horses, kayaks, ATVs, snowmobiles and associated gear is available for use. There is zero upkeep, insurance, and maintenance to be handled by members. Pick your activity, grab your gear, and go.
In addition to the seemingly endless adventures to be shared on site, homeowners and members are provided with exclusive access to the Hawn’s family ranch. The 6,500 acres are located some ten minutes up the road from the residential ranch community. Big-game hunters particularly like the ranch because of its large populations of deer, elk, bear, turkey, and mountain lion. Bird hunters favor Montana for the pheasant, sharp-tail grouse, Hungarian partridge, sage grouse, ruffed grouse, blue grouse, and chukar partridge. Flyrodders like the nearly eight miles of Belt Creek that winds through the land and offers outstanding trout fishing. For more information contact The Ranches at Belt Creek at www.ranchesatbeltcreek.com.
Montana’s Bitteroot River: A Fractional Ownership Opportunity
Rather than buy and appoint a home onMontana’s Bitterroot River, why not buy in to an existing, fully appointed home? Windermere Real Estate is offering two of three shares in a turn-key, 2,300-square-foot ranch-style home. An opportunity like this is oriented for serious fly fishermen or for folks who are looking for a family retreat. The three-bedroom, two-bathroom home was completely remodeled and landscaped in 2009. Two of the bedrooms are master suites with private baths. A gazebo and hot tub are on the property, and the house won the 2009 Parade of Homes Award.
The main draw is walking out your back door to access 150 feet of private river frontage. For anglers who want to cover more water or to head to some of the other famous trout rivers in Montana there are two different boats parked on a trailer in the yard. The first is a Clacka-Craft Low Profile Drift Boat, and for streams with rocks and strainers there is an NRS Rubber Raft. Two vehicles are available for use: a Ford Excursion and a 450 GL Mercedes.
For someone who loves the Missoula area and wants to be done with the hassles and get on with the fishing, a fractional opportunity may be the very best bet. Anne Jablonski at Windermere Real Estate (www.movemontana.com, 406-546-5816) can make it happen.
Migratory fish get under your skin. They follow a lot of rules, but they break almost as many as they follow.
That makes them a lot like an outstanding novel, with a beginning, a peak and an end. The story line comes together on a beach in the fall. Fishing conditions improve considerably, peak and then gradually wind down. Anglers study tides, lunar cycles, wind and water temperatures to determine patterns. When something doesn’t add up, they play hunches and take educated guesses.
In the Northeast, the fall usually means striped bass and blues on the beach. But from Chatham, Massachusetts, and westward, the Gulf Stream pushes close to land. From July through October, you’ll find false albacore, green bonito and skipjack. The fall run is addictive. Sometimes you’ll find peace in your fishing. Other times the fish will drive you just plain nuts.
Weather and Moon
The fall run has been the subject of fishing lore for decades. From the 1940s to 1960s, the Cape Cod beaches were the places to be, period. From Nauset Beach in Orleans through Race Point in Provincetown, 40-pound bass were considered rats. Four-by-four campers with tin skiffs strapped atop them brought anglers who fished around the clock from shore or from beach launched skiffs.
This continues today, and hard-core anglers from Maine through New Jersey head to the beaches to get in their last licks of the season. Technically, the autumnal equinox, around Sept. 21, is when daytime and nighttime are nearly identical in length. In the fall, days grow steadily shorter, whereas they grow steadily longer in the spring. Sunsets come earlier, and fall winds shift from southerly to Canadian Maritime northerly. Cool, dry air with high cloud ceilings and mare’s-tail formations reflect the strong winds, and there is a greater difference between daytime and nighttime temperatures. Sunrise and sunset colors change too, from oranges and yellows to more purples, greens and blues.
Figuratively, fall begins with the “Striper moon,” or the first full moon in September. Kenny Abrames dubbed this time frame, as it represents the first major push of the striped bass migration. During some years, the striper moon is early in the month; other years, it is later. Regardless it is a great time to get out and fish. In New England, the biggest shore-caught bass of the year are landed around the striper moon.
October’s Indian summer, though, is a pleasant respite from September’s initial cold weather. It’s when the fall feels like summer. History alleges that the two-week warm spell was when American Indians harvested the bulk of their crops, hence the name. Most of the pelagic fish will follow the retracting Gulf Stream south at this time, so the end of Indian summer usually marks their departure.
Learn to Read the Birds
As in so many other fisheries, birds are hugely important to the fall run. But they don’t just indicate the presence of fish and angling opportunity—rather, they can tell an angler what kind of bait is in the water.
Terns hit small baits, mostly silversides, bay anchovies and sand eels. When they hover close to the water’s surface, they’re on a big pod of bait with predators underneath. If they’re winging it high, they’re looking for food. If they fly fast right above the surface, albies or bonito are probably in the mix (as opposed to the slower striped bass and bluefish).
Most gulls are scavengers, but they too can tell you what kind of bait is around. Herring gulls feed on herring, but they also love mackerel. When a flock of herring gulls works together, there is probably a school of big bass underneath the bait. Black-backed gulls are the most aggressive and basically eat anything smaller than them. Their value to anglers is similar to that of black-headed laughing gulls, as they love crustaceans, particularly crabs.
Shearwaters feast on squid but also follow schools of mackerel and menhaden. The Cory’s and the sooty are two popular shearwaters in the Northeast. Storm petrels, meanwhile, are skimmer birds that tiptoe their way across the water’s surface in search of plankton. Petrels follow bigger bait like the squid and mackerel that feed on the silversides and the anchovies that feed on the plankton. Petrels and stripers love shrimp.
Gannets are plunge divers that soar 50 to 70 feet high. When they get a clear view of their favorite food, herring, they crash into the water, with air sacs cushioning their impact. Gannets use their wings to swim to bait, which they either inhale or impale with their long, pointed beaks. When you see a flock of them diving along a beach, you’re in for a treat.
Sea ducks are common in the fall. Mergansers feed on small baitfish like silversides, sand eels and shrimp. Common eiders like small bait as well, and king eiders like squid. The oldsquaw feast on shrimp, while surf scoters target crabs. Diver ducks like tide lines and frequent Oceanside beaches with good current and tide seams, but they’ll move into the bays and estuaries with the bass and blues.
Belly Up to the Bar
Northeast beaches in the fall are ripe with bait that stages and then pushes on the various moons. If you’re in the wrong place at the wrong time, you’ll miss the silversides, sand eels, glass minnows, herrings, peanut bunker, anchovies, mullets and butterfish that head south for the winter.
Find the bait, and you’ll find the fish. Bait stages in coves during half-moons and moves on full moons, so you’ll want to fish points of bars on the full and new moons and coves on the quarter moons. If you go to an area and see a lot of bait but no fish, then switch spots. I guarantee that the fish found more bait somewhere else! The schools of fish move into either the wind or the tide, whichever is stronger, so you should pick your next spot with that in mind.
When you arrive at a beach at low tide, preferably at a negative tide, you’ll be able to see the terrain that will set you up for the moving water and an approach.
Onshore bars connect to shore. They typically run at an angle based on the dominant current. Start fishing at the drop, and work your way out to the point. As the tide begins to flood, fish your way back to shore. Fish the point and both sides, and watch the bowl along the leeward side, where the bar joins land. Bait and fish will gather in that bowl and move over the bar when the water is high enough.
Bull-nose bars are rounded and look like an upside-down letter U. Sometimes fish hold in the lee; other times they feast on the windward side. Watch the way the current moves over the bar, and cast your fly up and across, letting it swing into the adjoining deeper water. When the fish are tight to the beach, you won’t have to cast very far.
Parallel offshore bars are not connected to land and have hard-running currents blowing through on all sides. At low tide, they may be exposed or just slightly underwater. An easy way to find a parallel offshore bar is to look for a “tribe.” Surfers love a good beach break! Sometimes the back bowl between the beach and the bar is chockablock with bass. Other times the fish are on the outside edge. And still other times they’re working the currents on either end. You can wade to some offshore bars on the low tide, but wear a Farmer John wetsuit. As the tide comes up, you can float back to shore.
Points are spits of sand that jut out into the ocean, while bowls, or holes, are basins that have deeper water and lots of current.
Use ranges to mark mother lodes. Take a longitudinal point and match it with a latitudinal point, and X marks the spot. The right end of a cottage porch and a lobster buoy could be a coordinate in its simplest form. Other common structures are water towers, buoys, breakwaters, channel markers, rock piles and trees.
Northern New England and Massachusetts Bay
From August to mid-October, Dave Gibson, of Great Bay Rod Co., fishes beaches in the fall from Maine through northern Massachusetts. He doesn’t see lots of birds marking fish in Maine and New Hampshire, but instead he drives along Route 1A looking for beachfronts that are sandwiched between the rocky coastline.
He typically searches for those spots around low tide and returns to fish them during the last few hours of the food through the first few hours of the drop. Because of the cold water, he likes Monic intermediate lines and adds a variety of lengths of lead-core lines for additional depth.
Running the beach at Plum Island,Massachusetts, is the easiest way to find fish. Because of the usually present sand eels, Gibson sees more bird activity there. Still, he’ll tie longer flies because of the diverse baitfish that dump out of the river systems.
In Massachusetts Bay from September to October, schools of striped bass split, with some migrating on the inside of the bay. With all of the river systems from the North Shore down through the South Shore, there is never a shortage of baitfish dropping out. The last beach on the South Shore is White Horse Beach, and it is just north of Cape Cod Canal, where all the bayside fish push through.
Cape God and Rhode lsland
In September and November, other fish follow the Labrador Current, which runs from Plum Island to Cape Cod’s Race Point. According to Capt. Dave Steeves, of Fishing the Cape, the fish seem to split.
“Race Point, in Provincetown, has historically been an exceptional spot,” he says. “Some of the fish will move along the bay side, and Sandy Point, on the outside of Barnstable Harbor, is excellent. We also find bass and blues along the outer beaches in Truro, Wellfeet, Eastham andOrleans. Reverse the spring patterns, and you’ll find them.”
Fishing the Cape owner Bruce Zeller reports that the number of bass on the Oceanside beaches is smaller, but the quality is outstanding. “This past year we saw a tremendous amount of bait right up on shore, and long casts weren’t necessary,” he says. ” As the water cools down, we change fly lines and favor the Cortland PE+ Crystal and the Airflo Cold Saltwater fly lines because they don’t kink up.”
Anglers consider Rhode Island, the Ocean State, the smallest state with the longest run. “As the migration starts, you’ll find fish dropping down from Upper Narragansett Bay,” says Peter Jenkins, owner of the Saltwater Edge in Middletown. “While most anglers think of fishing the beaches of South County, the Upper Bay beaches are great places to start to fish.”
As the fish drop down from Upper Narragansett Bay, the Saltwater Edge’s general manager, Arden Gardell, says he “finds fish spreading throughout Newport’s First, Second and Third beaches, from the cobble beaches around Narragansett down through the rocky and sandy Scarborough Beach and throughout South County. From the sandy Matunuck to the rocky Carpenters Bar to the expansive Charlestown Beach, Weekapaug and Napatree Point, you’ll find the bass and blues throughout all of the stages of the run.”
There’s always something to be found during the Northeast’s fall run. While the addictive quest can indeed drive you nuts at times, there’s plenty of peace to be found in this fishing.
